The first “CMO Reviews…” article goes to this classic! This book is a super quick read, and perhaps for a complete newbie manager, full of little gems. For my experienced OBM folks, or behavior analysts in general that understand “IT’S ALL THE SAME SCIENCE”, you may not get as much from the read. But for 35-45 minutes of effort, why not settle in with a cup of tea and take a break with this book?
In partnership with W3RKWELL, we’re excited to share this fantastic podcast project – The Buzz with B&B! Listen to episode 1 below to learn about the mission of this project, and how you can get involved!